Nike unveils wristband that measures motion Knoxvi

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Nike unveils wristband that measures motion Knoxville News Sentinel
Nike unveiled a hightech wristband Thursday purporting to answer that question. the most important FuelBand, With a theorised retail price of $149, Displays measures of calories burned and steps taken that many weekend warriors may have heard through gadgets and apps already on the market. But flow also counts something called NikeFuel, Billed as a way to various activities through one metric.
performing, dancing, skateboarding they all earn these points.
Nike measured the power of various actions, And recorded the corresponding motions, To create formulas to determine how much NikeFuel should be awarded when, perhaps, Durant shoots a basketball game.
Scientists who study physical activity have been using a similar process with such devices, acknowledged accelerometers, for years to measure how much energy subjects are expending. Nike isn't releasing details about its calculations for competitive reasons, So outside researchers in the field couldn't judge whether considered the NikeFuel totals accurate.
NikeFuel doesn't keep in mind factors such as a person's weight that affect the number of calories used. Patty Freedson,[link widoczny dla zalogowanych], The chair of the kinesiology department at the college of MassachusettsAmherst, Said that made it difficult to compare the activities of different people.
"If a person is moving a quantity and they weigh 100 pounds, A 200pound individual weighs more actually expends more energy, She considered.
joel Stager, Director of the Counsilman Center for technology of Swimming at Indiana University, Also noted that some athletes are more sound than others, Which also affects how much of energy expended.
"We're making everybody equal the main point is everybody isn't equal,[link widoczny dla zalogowanych], he was quoted saying.
Wojtek ChodzkoZajko, The department head for kinesiology and community health at the university of Illinois, Said all accelerometers have some error of estimation.
"The best ones are accurate, he explained. "The worst ones are basically waste junk,
In most of Freedson's learn,[link widoczny dla zalogowanych], She uses accelerometers along with subjects' hips, Which she believes is a better measure to move than the wrist. The FuelBand won't work when Armstrong is cycling because such devices can't know the difference between a person moving forward in a car or on a bike. It's not water resistant, So going swimming can't earn points.
The FuelBand an adaptable black strip with a single button weighs between.95 and as a consequence 1.24 ounces depending on size. It syncs with the Nike+ workouttracking website through a builtin USB or wirelessly through Bluetooth to a free iPhone app.
Users can set a goal of how many points many people earn in a day and compare their totals with friends through social networking. At can be event Thursday in Manhattan attended by Armstrong, Durant and reigning 100meter world champion Carmelita Jeter and hosted by comedian Jimmy Fallon Nike executives promoted the wristband as a way to persuade folks to be more active. The desire to earn points could motivate them in ways large and small, Even if it's just taking the stairs as opposed to the elevator.
"There's no doubt people are better at exercising when they have been a partner or are in a group. Certainly they're better at exercising if there's battle, considered Dr. claire Gregory, An assistant professor of orthopedics and pediatrics and sports medicine practitioner at Vanderbilt. "usually, If this creates competition and social interaction around exercise, That's safe,
but then, He believes the same effect can be done with a $15 pedometer that counts your steps.
Plenty of everyone was willing to pay the FuelBand's price tag Thursday,[link widoczny dla zalogowanych], When the initial preorder sold out. Nike may later make more readily available through preorder, which may be announced on Twitter, Before the device hits stores Feb. 22.
The appeal of the wristband to private information goes beyond sales of the gadget, supposed Charlie Denson, ceo of the Nike brand. A positive experience using the FuelBand's functions may make customers almost certainly going to buy Nike sneakers and Tshirts.
"something we are continuing to see especially with our target consumer, associated with 14, 15, 16yearold it's not only about a transaction, he said. "in most cases,[link widoczny dla zalogowanych], The brands that believe romantic relationship actually ends when the transaction takes place, They aren't going to get along with very long. The consumer expectation has moved up considerably around this idea that you've a relationship there. They expect it to be a oneonone liaison, A oneonone conversation,
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